Karma Automotive

Director, Customization

Job ID
FLSA Status


Our customers are unique and they expect their vehicle to be a reflection of who they are.  As such, Customization and Personalization are a key part of our Brand story and future success.  As the Director of Customization, it will be your responsibility to deliver on this expectation that both meets customer demands and also adds to Karma Automotive’s bottom line. 


The Director of Customization will be a leader within the company working to translate customer needs while guiding Design, Engineering, Purchasing, Manufacturing and Sales/Marketing to an end goal for both vehicle and non-vehicle products and services that builds upon Karma’s portfolio.


In addition to short-term vehicle launch goals, this person will develop and propose alternative business models that will enable greater levels of customization and profitability over time.  This will involve business planning and engaging 3rd party supplier(s) that will execute extensive customization of product features and equipment, lifestyle accessories and services, infotainment software upgrades etc. guided by the desires of Karma Automotive customers.  This person will be responsible for creating a virtual business unit for Karma Automotive with measurable P&L responsibility and high visibility.     


  • Drive the Enterprise to create a successful, profitable business unit
  • Translate the voice-of-the-customer and Karma Automotive brand identity into descriptive and objective vehicle attributes that guides and drives execution through the organization
  • Generate an ever-improving set of executable features, equipment and services to improve profitability based on Karma Automotive internal and external market inputs.
  • Create an “operational definition” in both oral and written communication to enable Design, Engineering, Supply Chain, Manufacturing and other downstream processes to succeed efficiently and effectively
  • Lead cross-functional teams of experts that may involve Marketing, Sales, Finance, Design, Engineering, Service and other stakeholders to deliver products for our customers
  • Work with Finance, Engineering, Manufacturing, Sales/Marketing and other staffs as necessary to assemble an accurate business case rationale for the customization business initiatives
  • Contribute thought leadership into the process of determining the tradeoffs during program development
  • Contribute to the company’s competitive benchmarking knowledge base
  • Guide company research efforts related to personalization and customization
  • Oversee a team of associates responsible for Infotainment, Accessories, Apparel and Product Benchmarking / Knowledge



  • Bachelor’s degree in business or engineering
  • Advanced degree in business or engineering is a plus


Related Experience

  • Minimum 8 years of relevant work experience
  • Hands-on mechanical and/or electrical experience with automobiles a plus
  • Familiarity with luxury cars or the luxury goods market a plus
  • Experience in guiding large, complex products and services across an organization


Skill / Knowledge

  • Familiarity with the automotive value chain of consumer research, vehicle development, test, production, distribution, sales, aftersales


NO 3rd Parties, Principles Only, Please


Come and join the great Karma Team, where you can make a career! Karma Automotive offers a complete benefits package including medical, dental, vision, life, STD, LTD; paid vacation, holidays and personal days; and a 401K with matching contributions. Relocation assistance is available.


Karma Automotive LLC is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of gender, color, race, sexual orientation, marital status, pregnancy, national origin, age, religion, veteran status, genetic information, citizenship status or any other group protected by law. Karma Automotive LLC, complies with the Americans with Disabilities Act to ensure equal access to all qualified individuals with a disability. Valid driver’s license may be required based on essential duties.





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