Karma Automotive

  • Marketing Specialist - Dealership

    Job ID
    2018-3415
    Candidate Category
    Sales and Services
    Department
    Non-Exempt
  • Overview

    Karma Automotive is passionate, responsible and uncompromising. 

     

    We promise to deliver our customers beautiful cars with high-technology and clean propulsion, and a memorable customer experience.

     

    If these commitments excite you, we would love to talk.

     

    The Marketing Specialist for Karma Orange County will be responsible for all marketing and promotional event executions for the dealership as well as short and long-term planning and budget tracking.

     

    ** This position will work out of our Irvine, CA corporate office. **

    Responsibilities

    • Development and execution of a strategic marketing plan that will help the dealership reach potential new customers for both sales and after-sales departments.
    • Ideation of new and creative marketing and promotional initiatives
    • Research and develop relationships with local media outlets to identify opportunities for advertising and partnership programs (e.g. co-branding and shared events)
    • Build and maintain relationships with other high-luxury retailers for co-branding opportunities and shared events
    • Draft content and post at least four times a week on Karma OC¹s social channels ­with a mixture of branded and local content
    • Maintain a deep and thorough understanding of both traditional and emerging marketing channels
    • Analyzing and advising General Manager on opportunities, threats, industry trends and methodologies
    • Develop strategies to grow Karma OC¹s social presence, including agency involvement
    • Manage the execution of local events including organization of vehicles, support staff and other resources as directed by General Manager
    • Create and maintain Karma OC marketing planner
    • Manage all aspects of the Karma Automotive Co-Op marketing program, including pre-approvals, tracking and submissions
    • Manage the PR/PO process for all promotional expenditures
    • Maintain tracking for marketing budget
    • Develop tactical marketing initiatives to grow service and parts revenue

    Qualifications

    • A BS degree in Business Administration with a specialization in marketing or communications
    • 3 – 5 years of relevant experience
    • A wide array of local influencers
    • Computer proficiency
    • Social media marketing proficiency
    • Exceptional organizational skills
    • Excellent verbal/written communication and customer service skills
    • Dressing professionally in accordance with Karma’s guidelines
    • Strong negotiation and presentation skills
    • Valid California driver’s license and clean motor vehicle record

     

     

    No 3rd Parties.  Principals Only, Please

     

    Come and join the great Karma Team, where you can make a career! Karma Automotive offers a complete benefits package including medical, dental, vision, life, STD, LTD; paid vacation, holidays and personal days; and a 401K with matching contributions. 

     

    Karma Automotive LLC is an equal employment opportunity employer. We do not discriminate on the basis of gender, color, race, sexual orientation, marital status, pregnancy, national origin, age, religion, veteran status, genetic information, citizenship status or any other group protected by law. Karma Automotive LLC, complies with the Americans with Disabilities Act to ensure equal access to all qualified individuals with a disability. Valid driver’s license may be required based on essential duties.

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