Karma Automotive

  • Director, Brand & Marketing

    Job ID
    2020-3883
    Candidate Category
    Sales, Marketing, & Communications
  • Overview

    Karma Automotive is passionate, responsible and uncompromising. 

     

    We promise to deliver our customers beautiful cars with high-technology and clean propulsion, and a memorable customer experience.

     

    If these commitments excite you, we would love to talk.

     

    The Director, Brand and Marketing is the key driving force behind the company’s marketing efforts and global brand development. Provide leadership and direction to Marketing team, leading development and execution of holistic, global marketing strategies and ownership of complete customer journey. 

    Responsibilities

    • Lead strategic planning, development and execution of Karma global marketing campaigns – spearheading innovative programs which support global brand development and retail growth
    • Provide leadership and direction to in-house marketing team incorporating content creation, corporate identity, digital & influencer marketing, event management, social media and paid media
    • Develop marketing strategy by studying key economic indicators, customer profiles and competitor analysis. Able to proactively identify short and long-range issues that must be addressed.
    • Be driving force in building brand awareness, enhancing perception and consideration through creative use of Marketing initiatives
    • Orchestrate marketing analytics and KPI metrics to analyze campaign effectives and ROI, leading strategic changes as required
    • Leader of CRM and customer journey strategy – manage journey from lead generation to conversion and customer retention
    • Provide support, counsel and direction to global Karma operations beyond US (currently Europe & China)
    • Work in partnership with PR Director to ensure robust coordination, consistency of message and maximum amplification of Karma voice
    • Work in partnership with sales and export function to ensure Marketing initiatives support retail goals in all markets
    • Provide Marketing and Brand counsel to CEO and leadership team

    Qualifications

    • Bachelor’s degree in Marketing or related field. Master’s degree a plus.
    • Minimum of ten years’ experience in dynamic marketing environment including proven experience of leading and developing teams. Digital marketing and event management experience a must.
    • Proven track record of developing and implementing innovative, holistic marketing campaigns
    • In-tune with economic indicators and the latest in marketing trends; able to provide strategic direction for short and long-term
    • Excellent verbal and written communication skills; able to dissect complex subjects and explain clearly to multiple stakeholder groups.
    • Entrepreneurial spirit and innovation mindset – able to think creatively, act independently and challenge the norm. Proactive work ethic, can-do attitude
    • Ability to manage and prioritize multiple demands in a fast-moving team environment working to tight deadlines.
    • High competence in project and complex, global stakeholder management
    • Proven ability to manage budgets
    • International experience advantageous.
    • Up to 25% travel required, both domestic and international.
    • Basic knowledge of Quality Management Systems (ISO 9001:2015) and Environmental Management Systems (ISO 14001:2015), as applicable.

     

     

    No 3rd Parties.  Principals Only, Please

     

    Come and join the great Karma Team, where you can make a career! Karma Automotive offers a complete benefits package including medical, dental, vision, life, STD, LTD; paid vacation, holidays and personal days; and a 401K with matching contributions. 

     

    Karma Automotive LLC is an equal employment opportunity employer. We do not discriminate on the basis of gender, color, race, sexual orientation, marital status, pregnancy, national origin, age, religion, veteran status, genetic information, citizenship status or any other group protected by law. Karma Automotive LLC, complies with the Americans with Disabilities Act to ensure equal access to all qualified individuals with a disability. Valid driver’s license may be required based on essential duties.

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