Karma Automotive

Senior Director, Marketing

Job ID
Candidate Category
Sales, Marketing, & Communications


Karma Automotive creates expressive and beautiful luxury cars that are environmentally conscious.  We deliver them with personal attention to customers in the global marketplace.  Our customers expect high levels of personalization and customization and we intend to deliver on that promise. 


The Senior Director, Marketing is the key driving force behind the company’s marketing efforts and global brand development.  This role will provide leadership and direction to the Marketing team, leading development and execution of holistic, global marketing strategies and ownership of the complete customer journey.


  • Lead strategic planning, development, and execution of Karma’s global marketing campaigns – spearheading innovative programs which support increased global brand development/recognition and retail growth
  • Provide leadership, direction, and support to in-house marketing team by incorporating content creation, corporate identity, digital and influencer marketing, event management, social media, and paid media as well as coaching and guiding interviews for all executive leaders interfacing with the media
  • Be driving force in building brand awareness, enhancing perception and consideration through creative use of marketing initiatives
  • Directs the development and execution of earned media strategy linked to the communications goals and strategic priorities
  • Steer CRM and customer journey strategy – manage journey from lead generation to conversion and customer retention
  • Deliver a funnel of leads to the sales team from all channels (digital, paid search, organic, social media, outbound demand generation, inbound marketing, content marketing)
  • Evaluates, prioritizes, and guides response to inbound media requests and assures media relations activities comply with regulatory requirements
  • Actively monitor competitors – provide competitive analysis, strategies, and tactics and respond to competitive challenges with creativity and agility
  • Lead and support the marketing team in the execution/implementation of all marketing plans with continual focus on business objectives and success
  • Oversees the organization’s response to media in crisis or breaking new situations
  • Align all marketing efforts with cross-functional business goals
  • Direct and support the Digital Marketing Manager in setting the web development strategy and continue to leverage technology and digital marketing channels
  • Define and execute relevant market research as well as speak with customers/partners to understand what they need and want so that we can identify and differentiate existing and potential product, channel, and market segment opportunities


  • Bachelor’s degree in Marketing or related field - Master’s degree strongly preferred
  • Minimum of 10 years’ experience in dynamic marketing environment including proven experience of leading and developing teams
  • Digital marketing and event management experience a must
  • Strong leadership skills
  • Proven track record of developing and implementing innovative, holistic marketing campaigns
  • In-tune with economic indicators and the latest in marketing trends; able to provide strategic direction for short and long-term
  • Excellent verbal and written communication skills; able to dissect complex subjects and explain clearly to multiple stakeholder groups.
  • Entrepreneurial spirit and innovation mindset; able to think creatively, act independently, and challenge the norm
  • Proactive work ethic, can-do attitude, and very hands-on
  • Ability to manage and prioritize multiple demands in a fast-moving team environment working to tight and constant deadlines
  • High competence in project and complex, global stakeholder management
  • Proven ability to manage budgets
  • International experience advantageous
  • Basic knowledge of Quality Management Systems (ISO 9001:2015) and Environmental Management Systems (ISO 14001:2015), as applicable. 



No 3rd Parties.  Principals Only, Please



Come and join the great Karma Team, where you can make a career! Karma Automotive offers a complete benefits package including medical, dental, vision, life, STD, LTD; paid vacation, holidays and personal days; and a 401K with matching contributions. 


Karma Automotive LLC is an equal employment opportunity employer. We do not discriminate on the basis of gender, color, race, sexual orientation, marital status, pregnancy, national origin, age, religion, veteran status, genetic information, citizenship status or any other group protected by law. Karma Automotive LLC, complies with the Americans with Disabilities Act to ensure equal access to all qualified individuals with a disability. Valid driver’s license may be required based on essential duties.


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